[ An open letter to marketers and business owners ]
Marketing isn’t about chasing trends.
It’s about understanding the world you operate in.
We need to approach marketing not as a reactive game, but as a strategic discipline — one that prioritizes analysis, insight, and sustainable growth over short-term hacks.
The best marketers and business owners don’t ask: “What’s the next big marketing hype?”
They ask: “What unique opportunities are hidden in my market, my competitors, and my own business?” — and then they build a strategy to leverage them.
It’s not about following the herd. It’s about seeing what others overlook.
We need to reject marketing that’s built on blind imitation and flawed assumptions and instead embrace a foundation of critical thinking — where decisions are driven by deep research, competitive intelligence, and a clear vision.
Sometimes that means bold positioning.
Sometimes it means refining what’s already working.
But it always means staying one step ahead, not just keeping up.
At the end of the day, what binds us together is one clear goal:
Gain a sustainable competitive advantage — not by chasing trends, but by mastering marketing fundamentals.
Erik
About me
Over the past decade, I've helped build and scale brands and businesses.
🚀 10x'd revenue from 4M to 40M in 5 years
🚀 Tracking a decade of yearly double digit growth.
I work at the intersection of marketing, psychology and tech, putting insights to work in high performance organizations.
📈 CXL Certified Optimizer
🧠 CXL Certified Digital Psychology Specialist
If you want to move beyond short-term tactics and create a marketing foundation that keeps you ahead in the long run,
we need to talk.